In 1945 a long quent was seen before a departmental store in New York which attracted everyone's attention. People were seek buying a special a special pen costing $12.50, which the store claimed this pen could write even underwater. The store had displacyed a pen in its shopping window, which was shown writing in water. The store sole 25,000 pens within a week. These pens were nothing but today's Ballpint pens also known as Dot Pens. All this advertisement was the brain child of Milton Renolds of Chicago.
The interesting part of the story is that, simultaneously, an adversary of Reynolds publicised a pen called the Rocket pen. the advertisement for the Rocket pen went like - "This pen can melt locks, write on stones, remove your grey har and so on..." But in reality, no such pen existed!. The rocket pen could not influence customers of the ballpoint pen. But the ball pen's quality became its own enemy, when it frequently started leaking.
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